campaign conception, motion, & social content.
Previously Cult Gaia, PacSun, and G/FORE.
Philosophy B.A.
Digital Humanties Minor
campaign conception, motion, & social content.
Previously Cult Gaia, PacSun, and G/FORE.
Philosophy B.A.
Digital Humanties Minor
Concepted and produced the All Day Every Day hero campaign video, a concept inspired by Gucci's FW15 campaign films, repurposing existing web PDP footage into a launch edit with custom audio (please unmute). One of the brand's top performing ads this year, it also anchored MOTHER's Bongénie Zurich takeover on a floor to ceiling screen and is now the template for upcoming ADED drops.
Concepted and produced the Men's Summer 26 hero campaign video end to end, originating the full creative direction around a 3D camera parallax treatment inspired by A$AP Rocky's Don't Be Dumb rollout, and scoring it myself by remixing a track and layering custom sound design (please unmute). Powered the season's paid ads and social launch, and deployed across email, the homepage, and the men's collection landing page.
For the Chelsea Flower Show, MOTHER took over Trilogy London's storefront with window art, branded props, and social launch assets. Working from a collection print, I extended the background, redrew the eyes, and added the stars and detailing, rebuilding and vectorizing the artwork at architectural scale so a small source print could hold sharp across a full row of oversized windows.